what is seo

What is SEO? If you want to gain visibility online it can be made easy with Manchester SEO company.

In today’s digital age, having a website is a crucial aspect of any business. However, simply having a website is not enough. If you want your website to be visible to your target audience, you need to ensure that it is optimised for search engines. This process is known as search engine optimisation (SEO). The importance of SEO is not to be overlooked. Search engines employ specific algorithms and KPIs to direct online traffic to one site or another.

In this blog we will explore how Manchester SEO company can help you grow and expand your website.

What is SEO and organic search?

SEO is essential for your business/company to grow and expand. Furthermore, through SEO your content becomes more likely to rank higher in the SERPs (search engine results page) and appear to users first when they search for relevant keywords. Organic ranking means you don’t have to pay to obtain a high ranking on-search engine result pages. Whereas with PPC campaigns you do have to pay for advertisement’s.

There are numerous benefits to having a strong organic search strategy. From a business perspective, you’re getting key insights into your audience. Here are a few reasons why search engine optimisation is important:

  • It’s low-cost
  • It provides additional data
  • It boosts credibility
  • It attracts relevant users
What are keywords?

Another important aspect of SEO is keywords. Keywords are the words and phrases that you use in your content and that users search for in search engines (Google). For instance, if your website sold “trainers” you would use that as your keyword in your content for your site to gain visibility. Keywords help search engines such as google understand what your website is about.

By including relevant and targeted keywords on a webpage, it can appear more relevant to a search engine when someone searches for those keywords. When a webpage appears more relevant to a search engine, it can rank higher in the SERPs for those keywords. This can lead to more traffic and visibility for the webpage.  


For good SEO, you need to be aware of links and link building. Link building is a process in digital marketing which aims to generate as many incoming links for your site as possible.

Having a good variety of links from reliable sources is great for SEO because they act as votes of confidence. Google recognises that if your peers trust you, you can be trusted by users. There is a direct correlation between your links and your site traffic.  

Overall, if you’re looking to create long-term brand awareness, expand your target audience and earn more revenue, then search engine optimisation is crucial. Its important to identify your competitors, analysing their strengths and weaknesses, and creating and managing your online reputation.

SEO is about making your site search engine-friendly, but it also can improve the experience a customer has when visiting your website. Having an optimised site brings in quality traffic. To improve your user engagement rate, use one of the many online tools to audit your site, and then optimise things like your title and meta tags. SEO can have major benefits for your website and can lead to long-term exponential growth.

For more information regarding our services you are able to browse through our website.

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