Search Engine Optimisation, otherwise known as SEO, is an essential part of any internet marketing strategy these days. The use of search engines is massive, with a majority of the UK online and over three quarters using search engines such as Google, Yahoo or Bing.
SEO is the process of making your website as appealing to search engines as possible, in order to ensure that they post your website on their listings and that they put you in as high a position as possible to get the most visible presence.
Here at Diligent SEO we specialise specifically in SEO, which means that we can focus on this most important part of your digital marketing strategy, getting your website noticed.
Here at Diligent SEO we only use white hat SEO practices to ensure that websites are not penalised at a later date in the way that they would with less ethical methods of SEO such as black hat SEO. We use a mix of link building, on site optimisation, off site optimisation and social media.
We know how important striking a balance between these methods, and the potential problems if this is not achieved; your website being penalised by search engines and losing invaluable high listing positions.
Our on site optimisation includes ‘SEO friendly’ content creation with high quality website content and blogs, the use of tags and meta-descriptions, and ensuring your website is set up in a way that makes your website easy for search engines to ‘read’ with optimised headings and urls.
Our off site optimisation includes content marketing, and ties into our link building program, where we ensure that only the best quality sites link to and from your site to give your website and credible and well-connected appearance.
We link your site to any social media you want to use, and ensure that not only is it kept up to date, but that we make every effort to make sure that ‘social signals’ are generated, with likes and comments showing that your social network pages are current and well used.
If you would like to know more about us, how we can help you achieve the best visibility for your business and website, and what results you can expect from this, get in touch and we are happy to answer your questions and demonstrate our proven track record with examples of our work.